This week, TWB is launching a new training to the East of our Kigali headquarters in an area called Ndera. As our team prepares for a new group of trainees, classroom sessions, and baking practice, we've reflected on the recent successes of our previous training group, in Western Rwanda.
One of the trainees in the rural west noted, "Even here, we eat breads," and it couldn't be more true.
Rutsiro District, the location of the training group, held a 3-day Expo in September and our team of TWB trainers and Mama Dunia co-op members (who had been in training for several weeks) rose to the challenge. Baking as many banana-peanut, carrot, and beet muffins as we could, we sold over 900 breads!
No matter how much we baked, we simply couldn't keep up with the demand!
At the expo, people crowded around our stand by the dozens - bread and hands and money went flying! The response was overwhelmingly positive, despite these nutritious muffins being completely new and unfamiliar to the rural customers.
At the end of the day, TWB & Mama Dunia came in an astounding 3rd place for the entire event. People's choice? Beet bread!
Our model for providing urban and rural women with education, jobs, and community-wide access to affordable, nutritious breads is working, and we couldn't be more excited. As we continue to expand throughout Rwanda, the success of each previous bakery group will also enhance the success of those that follow. Our training program gets better with each delivery, our recipe collection expands, and our brand gains greater visibility and recognition.
As we continue with the first week of training in Ndera, Eastern Rwanda, we will be applying everything we learned from the previous groups. Here's to another group of strong, powerful women who bake delicious bread!