The More You Know

As a young girl in the 1990’s, I recall fondly the jingle of NBC’s “the more you know” campaign. The tagline for the major media production company invoked the possibility of exposure, knowledge, and connection that media enables the world to engage with.

Exposure in the context of The Women’s Bakery has proven no different; as we have shared our mission, vision, model, and bread with individuals, families, and groups from all walks of life, we are humbled by the commitment to actually learn about why we do what we do.

Moreover, friends of The Women’s Bakery are quick to want to get involved and in turn, share with others the importance of empowerment, education, and sustainable social enterprise.

We’ve had Rwandans in the United States testing our recipes for palette differences. Emmy, pictured below, moved to the United States last fall and during his adjustment period, has been baking bread! Below, he is pictured with our carrot bread recipe. 

We’ve received the approval of a Canadian-based culinary team-building company, Tall Order, spear-headed by Julie Burke. Julie visited Rwanda in the fall of 2015, exploring culinary opportunities for the country. 


From Arkansas to North Carolina to Texas, we have been working with impassioned followers of TWB who want to help us advocate, share, and build a business model grounded in localized, lasting change. The Volunteer Action Committee (VAC) with Hendrix College baked with us recently - to learn about our work in East Africa and to get a piece of our healthy, nutritious bread.  

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We are even working closely with enthused and committed high-school, college, and graduate-level students wanting to serve as “think-tanks” and consultants for the work we are doing in Rwanda, Tanzania, and beyond.

Working within varying levels of interest and community has been an amazing experience. I’ve realized our work is not rooted only in East Africa. It’s here too! Our work involves educating on the realities of our world, and the salient possibilities for positive, lasting, meaningful development. TWB identifies as a “rogue-nonprofit” because we believe it’s possible to bring about change using refined, proven business models. We’re doing it in East Africa, and what an exciting prospect that so many others can be involved – near or far. The “more you know” the more compelled you are to make a difference.