I stood back and realized that this was the best thing that could happen – the women were now better at baking than I was. The women were teaching me how to make bread! If this isn’t a sign of success, I don’t know what is. And it is a testament to both the women and our incredible TWB team.
Marketing Challenges in Rwanda: Nutrition vs. Size
As part of our team wraps up an Acumen Course called Marketing to the Bottom of the Pyramid, we hope to increase our understanding of our target customers, and learn how to best market our products to them in a way that resonates and turns potential buyers into regular buyers of our quality, nutritious breads.
