Two weeks ago, TWB opened a bakery in Remera, Nyabisindu, a very trafficked area in Kigali, where many people depend on daily contracted work for income. Moreover, the diet in this area typically encompasses chapatti and white breads that have a lot of sugar and artificial butter, like most bread products on the market.
The TWB bakers are doing a great job of explaining the unique, nutritional value of our breads. This week, Jean de Dieu, a motorcycle taxi driver, came to the bakery and asked, “What kind of bread is this?” TWB graduate, Liziki replied, “It’s carrot bread.” Jean de Dieu asked again with so much surprise, ”Carrot bread!?! Carrot bread?! Really, how is that possible?”
TWB is actively working to introduce a new product that people are not yet used to. Our breads are unique and nutritive. When customers enter our bakery and we explain that our breads are made from carrots or bananas, just like Jean de Dieu, they ask us how it is possible to make bread from carrots, which many are familiar with as an ingredient for a sauce.
After we explain to them the nutritive value they have; they taste them, and prefer them over the other types of breads they are used to. Now, that's bread power.