Co-founder & Vice President
Hornsby is the former Spokesperson and Vice President of Marketing for Cepia LLC. Natalie’s success in brand and crisis management led to various industry accolades including the 2010 SABRE Award for Brand Reputation Management and the 2010 American Business Award for Crisis Management PR. Natalie has extensive media experience, and has interviewed with renowned media outlets including: The New York Times, Time, The Washington Post, The Los Angeles Times, CBS Evening News, and Nightline. As Vice President of Marketing, Natalie managed brand expansion into over 60 countries, implemented a global licensing program, and established the philanthropic program, Random Acts of Zhu, which delivered thousands of toys to children’s hospitals.
Over the past six years, Natalie has worked with various non-profit organizations: The International Institute of St. Louis, a refugee resettlement agency; Safe Connections, an organization dedicated to reducing the impact and incidence of violence against women; Nexus Network, a movement of 1000+ young investors, social entrepreneurs, and allies who work to increase and improve philanthropy and social impact investing. Natalie also proudly served as a Young Ambassador of Opportunity and as the Vice Chair of Governors for Opportunity International.
In 2012, Natalie founded The Blackbird Foundation, a grant-making foundation committed to supporting sustainable organizations that are implementing and discovering long-term solutions to global challenges. The Blackbird Foundation is a proud partner of The Women's Bakery.
Hornsby brings a wealth of hands-on, practical global management and marketing experience to TWB. Hornsby spearheads innovation and strategy for TWB, allowing for greater capacity for program scalability. Hornsby strives to recalibrate the traditional view of nonprofits, galvanizing people to call TWB a “rogue non-profit.”